Best tool for managing content over multiple platforms bar none is hootsuite. Just go to hootsuite.com. Just set up the Free account for now. When you max it out it is worth the $5.99 a month to manage all you platforms content from one place.
Basically I can enter my message once and tweet it to all my twitter accounts, Facebook pages Fan pages LinkedIn and Blogs.
So I can sit down at hootsuite on Monday morning and schedule content throughout the week or month. Announcements for conference calls & webinars. Special promotions, contests, even content for blogs. I can post research on our product's ingredients efficacy, post recent scientific studies and findings, share stories and testimonials on products. Link to videos and video blogs on YouTube and Vimeo etc. etc. etc…
It lets me upload a series of up to 50 tweets in bulk and it lets me schedule posts well into the future. I have used this to put up a series of daily invites to join me on Facebook or LinkedIn and post that to all my twitter and Facebook accounts. They all have to be slightly different but I put together a spreadsheet in Excel which worked really well. If you like I can forward it to you. Just drop me an email to mark@naturelinesolutions.com or DM me on Twitter or Facebook.
Content is key and there really is no shortage. I’ve put up tons of stuff Natureline and product related you can use, comment on share etc etc. It is so easy to look up relevant content for any of our product ingredients or articles about the size of our market or techniques to use to achieve success in our business. To find stories of success, to find users experiences of the products that can inspire people to give them a try.
You may find videos on YouTube or blogs with great content. I have used Google reader which is a great tool to subscribe to the information streams of different blogs. If you find a great blog with content on matcha or green tea or the environment. Rather than bookmarking and going back to see if they have new content simply click the RSS icon 
and it will add the feed to your reader account. Even easier use Google reader to search for relevant content and compile your own central repository for interesting relevant content you can share with your friends and followers. Click Browse for stuff then search & Search by keyword and you will be spoiled for choices…
Paper.li great new tool. It allows you to aggregate the content from a list of your favourite twitter contributors and automatically compiles their content into a daily newspaper that’s tweeted out to your entire audience. Simply add your chosen twitter accounts into a list with a nice newspaper sounding name and use that list to generate a daily paper.
Follow the instructions at www.paper.li Your audience get daily relevant content, including a compilation of your own stuff if you include it, delivered to their inbox and twitter feed every day. I use content from industry gurus who I respect and know that my followers will get benefit if they’re exposed to it. Here's my daily paper http://paper.li/fixteas/natureline-networker-5 why not subscribe?
Blogs. You’ve heard the name you don’t know what they are or where to start. They are simply a list of articles you write or compile or want to share with people on whatever topic you want. Same idea as twitter and facebook but more customizable to your own look and feel and not limited to a certain number of characters. You don’t need to set up your own website and program web code anymore though some still do that.
The simplest is to use standard free templates that already have all the tools you need.
My favourite is Posterous. It lets you run multiple blogs from the same account. Let’s you customise the look and feel of each so it suits the audience. Shows you how many read and subscribe to the info AND most importantly lets you repost the exact same content to other platforms. I use it to send an article I think my audience will find interesting that I may have found in my Google reader feed I send it to my gmail account and from there I can post it to one or several blogs. I may find a neat article on green tea I forward it to fixteas@gmail.com edit it and then forward to post@fixteas.posterous.com. Posterous is set up so when it receives it it will automatically post that article to multiple Facebook and Twitter accounts as well as to two other blogs I use which you may prefer Wordpress (which apparently, according to some is better for search engines optomization) and Blogspot which is Googles Free Blog software. So we have http://fixteas.posterous.com http://natureline.posterous.com http://naturefx.posterous.com we have http://fixteas.blogspot.com and http://fixteas.wordpress.com you get the idea.
Most importantly of all with your content is that it be relevant to your audience and tries to engage your audience in the conversation. Everyone’s asking what’s in it for me? They are tuned to WII FM Radio. You need to add value and talk benefit to your audience.
Make it easy; Share stories – stories sell. KISS Keep it super simple.
Make it accessible put it on different platforms venues and formats.
Think about using YouTube for a video blog
Some people like picture and videos some like text. I’ve already covered most of this stuff on interactive video webinarss on Vimeo www.vimeo.com/natureline check out he latest one from this Saturday on Bi-Tron and Social media
Record videos and take pictures. Twitpic is a great iPhone App. Take a picture of your new customer, a FIX Tea or Natureline presentation and share it on twitter. Take a 1 minute video on your iPhone or Smart Phone of a satisfied customer's experience and post it to YouTube instantly and share it across Facebook and Twitter.
Engage your audience: Ask thought provoking questions; Reply to messages; Mention the products; provide solutions too problems
Recognize and celebrate achievements within your team
Join the conversation, respond, comment, friend, like, retweet, engage with other people in and around your audience and subject matter. Pique interest in what you’re doing. If you do that effectively your audience will ask you for more info especially if you’re not overtly selling or spamming.
Lastly you can measure how effectively you are doing this using your Klout score. Go to www.klout.com enter your profile and see how you're stacking up and what you can do to improve your social impact - you'll find it's mainly about how engaged your audience is, how often your retweeted, Liked commented on and shared.
Let me know how I'm doing? Ask me a question, retweet me with a link to your own site, comment on my content or just say hi. I'd love to hear from you on Twitter @fixteas &or @markwrightmba
I don't know if you'll go viral, generate a quarter million leads, get a story or video or offer picked up and spread like wildfire but, unless you try some of this new media and social networking, I can guarantee one thing; you wont go viral!
Oh, unless you're reading this on you're phone in a mall and aren't watching where you're going http://bit.ly/eoq4lf ;-)
Cheers,
Mark Wright
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