Facebook Fan Page Marketing Lesson #5

Facebook Ads Part 1.

There is one major difference at this time between Google ads and Facebook
ads.

Facebook ads are reviewed by an actual person. Be cautious when writing your
ads. Some of the rules are:

   *  No Using ALL CAPS
   *  No abbreviations or symbols
   *  No false or misleading claims
   *  No hype
   *  No incorrect spelling, grammar or slang
   *  No incomplete thoughts
   *  No use of irrelevant images
   *  No offensive ads

For example, if you say "free" in your ad, but the offer you link to is
"free plus shipping", that is misleading and will most likely either not get
approved or get removed if/when someone reports it.

Facebook allows users to remove ads and then tell Facebook why they don't
like the ad. If someone marks your ad offensive, repetitive, or any of the
things listed above, it will be removed.

Good ad copy, just like beauty, is in the eye of the beholder. Know your
audience and know what they want.

Facebook Fan Page Marketing Lesson #6 will be on its way shortly.

Thanks again to Tom "Big Al" Schreiter for this series of lessons. For
more of his stuff check out http://bit.ly/gdATFi