Facebook Ads Part 3. When running a Facebook ad, consider creating a tab within your Facebook
page using FBML. Link to this tab instead of linking to an external website. * Your cost per click tends to be lower when directing people to a page
within Facebook. Not sure if this will always be the case and it's not a published fact. It's
just an observation from people who have done extensive ad testing on
Facebook. Use this special tab page that you create of make some type of special offer
to get a high conversion rate on your leads. Maybe offer a book, a report, a
sample, a review ... something of interest to the visitor. Facebook Fan Page Marketing Lesson #8 will be on its way shortly.
page using FBML. Link to this tab instead of linking to an external website. * Your cost per click tends to be lower when directing people to a page
within Facebook. Not sure if this will always be the case and it's not a published fact. It's
just an observation from people who have done extensive ad testing on
Facebook. Use this special tab page that you create of make some type of special offer
to get a high conversion rate on your leads. Maybe offer a book, a report, a
sample, a review ... something of interest to the visitor. Facebook Fan Page Marketing Lesson #8 will be on its way shortly.
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