Thursday, February 24, 2011

Facebook Fan Page Marketing Lesson #8

Contests

A contest on facebook is a great way to get more fans for your page.
The more fans you have, the more people you can get your message in front
of.

Think of a great prize you can give people who enter your contest.
It can be something like an electronic item, a package of your product or
service or anything of value.  Make sure that the people who are already
your fans as well as those who will see the contest and may become your fans
will really love this prize.

Make the prize consistent with the entry.  For example, if you are asking
people to submit a video, audio or essay in exchange for a free report,
chances are not many people will enter your contest.
Be careful not to make it too easy to enter...remember...you are building a
list of qualified people, not just people.  Think of something that will
make your contest entrants qualified.  For example...have them make a video,
audio or essay telling you what they would do if money were not an issue
(their why) in exchange for $200 worth of your product or service.  This way
you get people who already have a strong why flooding into your contest.

There are many different apps you can use to run a contest on facebook.
Unfortunately, unless you spend $10,000/mo in advertising on facebook, you
can not make "liking" your page a condition of entry.
You can, however, capture email addresses and send follow up messages
suggesting they like your page.

So here we go add a comment to this post on my Facebook page or even
just like it and I'll give you a FREE FIX Tea AND I'll throw a ticket
in the draw for next months iPad. Same if you retweet it!!!

Facebook Fan Page Marketing Lesson #9 will be on its way shortly.

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