I have to say I was surprised at just how effective and cheap this
strategy was. $20! Well $19.99 actually, and, if I'm fair, an hour or
so of my time. My good friend George Moen, President of one of North America's most
successful coffee franchises and a huge advocate of social media
marketing strategies (He was voted one of the most successful brands
at last years Winter Olympics in Vancouver, Canada where Blenz is
headquartered) put me on to this strategy. George has built a huge twitter following @georgemoen & @blenzcoffee;
he's on Facebook, LinkedIn and Four Square. If you Google coffee
franchise it's Blenz who dominate, not Starbucks; and Google the man
himself you'd think there was only one Moen on the planet. However, it
is not just his social media presence that has pushed him to the top
of the internet marketing heap, so to speak. It is a strategy so
simple and cost effective I think it has been overlooked by almost all
of the SEO (Search Engine Optomization) strategists. You can't charge
much for something so simple! Get to the point, what is it? It is a .tel. What's that? Well, you may have missed the boat when it came to registering your
name or your company name .com and have made do with something more
obscure like .org or .net or .country. A .tel is just another suffix.
But, it is a suffix that seems to actually work! As it's been explained to me, the .tel has been kind of built in to
the DNS, or the very genetic makeup of the internet. As a result the
search engines absolutely love it. You use it almost as an online
business card. It is somewhere you can store, organize and present all
your, or your company's, up to date information and have, whatever you
want to leave public, easily accessible to anyone. Think about it for a second; between your phone numbers, email
addresses, physical locations, skype, instant messaging, SMS, blogs,
Facebook, twitter accounts... your actual business card isn't
physically big enough (unless you use a font so small nobody over 50
can read it). Never mind how hard it is to keep track of your own
info. Your .tel lets you organize everything online in one place. To see what I mean you can check out my own .tel
http://www.markwright.tel or better yet http://www.georgemoen.tel.
That's all our physical business cards need on them As a business tool you can see how I've set our company up at
http://www.natureline.tel and to see how Blenz use theirs with all
their many, many locations check http://www.blenzcoffee.tel/ To see if yourname.tel is still available, and it probably is because
this is so new, go to http://bit.ly/fC8BSA. I believe (because I was told, and it has worked) that one of the ways
to maximize this .tel strategy effectively is to organize things into
multiple folders. Every new folder is in essence creating a new url, a
new website someinfo.yourname.tel. Whatever, the search engines
obviously eat this up. With a relatively popular (I can't bring myself to say common) name
like Mark Wright, when I Googled myself (come on we've all done it) I
was no where, a virtual nobody! There's a famous England soccer star -
real tough guy, played for Southampton for many many years, Some
famous professors, News Anchors etc etc... Who'm I kidding I probably still am, in some people's estimation, a
nobody; but at least I'm a nobody on PAGE 1, and who cares about other
people's estimations anyway! Woo hoo! Register your own .tel here http://bit.ly/fC8BSA, you won't regret
adding it to your online branding strategy, I most certainly don't
regret it! PAGE ONE!!! Is that worth $20!
strategy was. $20! Well $19.99 actually, and, if I'm fair, an hour or
so of my time. My good friend George Moen, President of one of North America's most
successful coffee franchises and a huge advocate of social media
marketing strategies (He was voted one of the most successful brands
at last years Winter Olympics in Vancouver, Canada where Blenz is
headquartered) put me on to this strategy. George has built a huge twitter following @georgemoen & @blenzcoffee;
he's on Facebook, LinkedIn and Four Square. If you Google coffee
franchise it's Blenz who dominate, not Starbucks; and Google the man
himself you'd think there was only one Moen on the planet. However, it
is not just his social media presence that has pushed him to the top
of the internet marketing heap, so to speak. It is a strategy so
simple and cost effective I think it has been overlooked by almost all
of the SEO (Search Engine Optomization) strategists. You can't charge
much for something so simple! Get to the point, what is it? It is a .tel. What's that? Well, you may have missed the boat when it came to registering your
name or your company name .com and have made do with something more
obscure like .org or .net or .country. A .tel is just another suffix.
But, it is a suffix that seems to actually work! As it's been explained to me, the .tel has been kind of built in to
the DNS, or the very genetic makeup of the internet. As a result the
search engines absolutely love it. You use it almost as an online
business card. It is somewhere you can store, organize and present all
your, or your company's, up to date information and have, whatever you
want to leave public, easily accessible to anyone. Think about it for a second; between your phone numbers, email
addresses, physical locations, skype, instant messaging, SMS, blogs,
Facebook, twitter accounts... your actual business card isn't
physically big enough (unless you use a font so small nobody over 50
can read it). Never mind how hard it is to keep track of your own
info. Your .tel lets you organize everything online in one place. To see what I mean you can check out my own .tel
http://www.markwright.tel or better yet http://www.georgemoen.tel.
That's all our physical business cards need on them As a business tool you can see how I've set our company up at
http://www.natureline.tel and to see how Blenz use theirs with all
their many, many locations check http://www.blenzcoffee.tel/ To see if yourname.tel is still available, and it probably is because
this is so new, go to http://bit.ly/fC8BSA. I believe (because I was told, and it has worked) that one of the ways
to maximize this .tel strategy effectively is to organize things into
multiple folders. Every new folder is in essence creating a new url, a
new website someinfo.yourname.tel. Whatever, the search engines
obviously eat this up. With a relatively popular (I can't bring myself to say common) name
like Mark Wright, when I Googled myself (come on we've all done it) I
was no where, a virtual nobody! There's a famous England soccer star -
real tough guy, played for Southampton for many many years, Some
famous professors, News Anchors etc etc... Who'm I kidding I probably still am, in some people's estimation, a
nobody; but at least I'm a nobody on PAGE 1, and who cares about other
people's estimations anyway! Woo hoo! Register your own .tel here http://bit.ly/fC8BSA, you won't regret
adding it to your online branding strategy, I most certainly don't
regret it! PAGE ONE!!! Is that worth $20!
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